Aspen Green

Pantone® 17-0215 TPG

A true colour from the forest, based on the Aspen tree species – the poplars – developed by Pantone® and part of Forest Select by the Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. The colour Pantone® 17-0215 TPG has an RGB value 131 154 121 and a hex/html value #839a79.

Marketeer Daniel Swanick on the explanation by The Pantone Color Institute related to a carmaker: “Green is the colour of balance and growth. Yet, it can mean both self-reliance as a positive and possessiveness as a negative. Peaceful forest was inspired by, well, the forest. In a forest full of greenery, we experience a recharging of the body’s lost balance and energy.” KIA decided to use Pantone® Aspen Green.

KIA car image with color Pantone® 17-0215 TPG.

Forest Shade

Pantone® 15-6423 TPG

A shaded colour of the forest, developed by Pantone® and part of the Forest Select by Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. The colour Pantone® 15-6423 TPG has an RGB value 143 172 127 and a hex/html value #8FAC7F.

Forest Biome

Pantone® Forest Biome 19-5230 TPG

Forest Biome is a dark green. Formally the forest biome is a biological community that is dominated by trees and other woody vegetation (Spurr, 1980). It refers to a large scale area of forested land with a variety of trees. There are three major types of forests: tropical rainforest, temperate forest and boreal forest (taiga). 

Forest Biome is developed by Pantone® and is part of the Forest Select by Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. Pantone® 15-6423 TPG has an RGB value 52 86 84 and a hex/html value #345654.

Bibliopgraphy

Spurr, S.H., Barnes, B.V. (1980). Forest Ecology. New York: John Wiley & Sons.

Forest City Rendezvous

This website of Civitas Naturalis is about the rendezvous of forest and city. One of the two basic colours therefor is Pantone® Forest Green 17-0230 TPG. It is used in links, sidebars and menus.

It represents the forest of course, an obvious and easy to be remembered association. It is the complementary colour of the Pantone® Poppy Red, which has been chosen representing the city.

The colour also symbolises in a broader sense nature in the Ecosystem City canvas. It is within that the functional component representing the natural environment as organism, surrounding the city and its life in it, but also being a high and essential value on itself.