A true colour from the forest, based on the Aspen tree species – the poplars – developed by Pantone® and part of Forest Select by the Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. The colour Pantone® 17-0215 TPG has an RGB value 131 154 121 and a hex/html value #839a79.
Marketeer Daniel Swanick on the explanation by The Pantone Color Institute related to a carmaker: “Green is the colour of balance and growth. Yet, it can mean both self-reliance as a positive and possessiveness as a negative. Peaceful forest was inspired by, well, the forest. In a forest full of greenery, we experience a recharging of the body’s lost balance and energy.” KIA decided to use Pantone® Aspen Green.
A shaded colour of the forest, developed by Pantone® and part of the Forest Select by Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. The colour Pantone® 15-6423 TPG has an RGB value 143 172 127 and a hex/html value #8FAC7F.
Forest Biome is a dark green. Formally the forest biome is a biological community that is dominated by trees and other woody vegetation (Spurr, 1980). It refers to a large scale area of forested land with a variety of trees. There are three major types of forests: tropical rainforest, temperate forest and boreal forest (taiga).
Forest Biome is developed by Pantone® and is part of the Forest Select by Civitas Naturalis Foundation to inspire designers in the use of the colours of the forest. Pantone® 15-6423 TPG has an RGB value 52 86 84 and a hex/html value #345654.
Spurr, S.H., Barnes, B.V. (1980). Forest Ecology. New York: John Wiley & Sons.
The colour also symbolises in a broader sense nature in the Ecosystem City canvas. It is within that the functional component representing the natural environment as organism, surrounding the city and its life in it, but also being a high and essential value on itself.